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Aurasma head Martina King departs amid HP turmoil
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...
Pepsi Max unites football and music stars in Facebook app
to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...
Brand barometer: Coffee shops, which one is most prominent online?
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Healthcare: On the Agenda - Statins advised for the over-50s
statins already* *Source: The Lancet. ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
to steady the ship. At the time of this turmoil, sources close to Microsoft said the time was right ... March $5.1bn - Its profit for the same quarter Source: Microsoft ...
Expedia hires Fleishman-Hillard after European consolidation review
. The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ...
Media ignore bulk of research reports, finds TLG
found just one quarter were picked up by key media sources. ... pages of analysis a week generated by firms, bombarding media sources with more than 1,000 graphs ...
Danny Rogers: Maude's comms plan may be too austere
the industry directly, but the new framework has yet to be properly tested. There is no doubt that a crowded ...
CIPR calls on PR industry to engage with Wikipedia guidance
will not accept the PR industry as a source of accurate information'. Another administrator, John Vandenberg ...
Pitch update
. ZenithOptimedia, OMD and Initiative were invited to be part of the process, but sources believe that the client ...
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