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Revolution: Social Media - Meet the new social networks

By Trevor Clawson, 04 May 12, 08:00

that are early adopters often do very well.' Mark Higginson, director of social media at icrossing, says ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

into the social-media buzz. Mark Higginson, director of social media at iCrossing, says one problem is that five ...

Brand Health Check: Yahoo

By Andrew McCormick, 29 September 11, 10:30

to internet companies, and Paul Doleman, chief executive of iCrossing and a former Microsoft marketer ... executive and needs to move fast. Paul Doleman, chief executive, icrossing Despite the doom ...

12 step guide to social media search

By Trevor Clawson, 15 February 11, 12:00

of digital agency iCrossing. "So you should be present and aim to provide something that is useful ...

How brands can reach bloggers

By Nicola Clark, 04 March 10, 10:13

, they can lump it.' Anthony Mayfield, vice-president and head of social media at iCrossing, agrees ...

Brands begin to dance to the tune of social media

By Adam Woods, 02 December 09, 03:50

of natural search at iCrossing. Nigel Muir, managing director of search specialist DBD Media, agrees ... . The first objective of iCrossing's campaign for the model was to tap into conversations about the Prius ...

Zurich appoints iCrossing to search account for Zurich Connect

By Fiona Ramsay, 13 August 09, 10:11

LONDON - Zurich has appointed search agency iCrossing for a search and social media campaign

Going beyond Google

By Nicola Clark, 04 August 09, 08:30

, costs per click are rising in many sectors. Arjo Ghosh, chief executive of digital agency icrossing ... such as travel.' However, icrossing's Ghosh believes that specialised search could erode some of Google ...

Microsoft promotes Multimap

By Fiona Ramsay, 26 March 09, 11:40

LONDON - Multimap is running an online display ad campaign, appointing iCrossing following a ... iCrossing is overseeing the creative, media strategy and buying for Multimap as it prepares ... . Research carried out by iCrossing identified that one group of users turned to Multimap in order ... 's creative strategy reflects this specific usage. iCrossing has previously worked with Multimap on search ...

Marketing Digital Report: A careful choice of words

24 March 09, 12:00

an opportunity to miss in this market,' says Arjo Ghosh, chief executive of search marketing specialist iCrossing UK. Pete Markey, marketing director at insurance company More Th>n, one of iCrossing's clients ...