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Lager top

By JULIAN LEE, 10 July 97, 12:00

Get your kit off , a Carling Black Label promotion devised by the Marketing Store, has won the best European alcoholic drinks promotion in The World Pro Awards for Excellence.

Lager promotion task

By LISA CAMPBELL, 24 September 98, 12:00

the Carlsberg lager portfolio in both the on- and off-trade. Carlsberg brands include Carlsberg lager ... Carlsberg-Tetley has appointed Billington Cartmell to handle promotional marketing across the Carlsberg lager portfolio in both the on- and off-trade. Carlsberg brands include Carlsberg lager, the recently relaunched Carlsberg Export, Carlsberg Special Brew and Carlsberg Ice. ...

Sector insight: Lager

By Jane Bainbridge, 20 January 10, 08:00

Sales are in decline, but brewers could broaden lager's appeal by targeting women and older ... obsession. 'Lager lout' was once the common shorthand for the evils resulting from excessive alcohol drinking among young men, but the sector's sales have fallen into sharp decline recently. Lager penetration ... , another key factor is that lager manufacturers have failed to extend lager's appeal beyond its core 18 ...

Beer and lager lift

By RUTH NICHOLAS, 23 July 98, 12:00

UK take-home sales of beer and lager were 30% higher during the World Cup than the same period ... UK take-home sales of beer and lager were 30% higher during the World Cup than the same period last year, according to market research group Taylor Nelson Sofres. But the sales boost was much less marked in London and the North East. ...

Nastro Azzurro lager campaign

19 April 01, 12:00

The latest campaign from Peroni for its Nastro Azzurro premium lager seeks to associate the brand with style, sophistication, sensuality, and 'Italianness', according to Peroni's UK export manager, Tommaso Alessandri. The lager, which is sold in 85% of Italian restaurants in the UK ...

Nastro Azzurro lager campaign

19 April 01, 12:00

Cobra unveils fruit-flavoured lager variants

By Jennifer Whitehead, 09 May 07, 12:00

Cobra Beer is extending its brand with the launch of Cobra Bite, a fruit-flavoured premium lager

Whitbread youth focus for GB lager

By IMELDA MICHALCZYK, 30 March 00, 12:00

Whitbread is planning a multi-million pound launch for its new GB lager brand, which will take ... Whitbread is planning a multi-million pound launch for its new GB lager brand, which will take ... lager will launch on May 1, with Mother and Motive working on advertising for the brand. GB larger ... that was distinctly British through a humorous brand identity. She said two-thirds of lager drinkers did not order a ...

THIS WEEK: New lager team for Whitbread

By SHARON MARSHALL, 19 September 96, 12:00

Whitbread has created a new marketing team to head up its lager portfolio as part of a push ... Whitbread has created a new marketing team to head up its lager portfolio as part of a push ... product development marketing controller Ruth Fisher will be promoted to marketing controller for lagers ... , becomes marketing manager for lagers. The performance of Whitbread s lager brands is vital in its ...

THIS WEEK: Lager brands in pitched battle

By SHARON MARSHALL, 30 May 96, 12:00

between Scottish Courage and Carlsberg-Tetley, which has exclusive rights to marketing its lager around ... between Scottish Courage and Carlsberg-Tetley, which has exclusive rights to marketing its lager around the event. Scottish Courage s McEwan s lager and bookmaker William Hill have teamed up for an in ... the event. It is investing more than pounds 20m in the link between the tournament and its lager. No other ...