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Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

' in Picturehouse Cinemas across the UK for the lager's Facebook fans. ... The AB-InBev-owned lager has created the Cannes Cinema Club to "bring the spirit of Cannes to the UK". It also marks the brand's official sponsorship of the 65th Cannes Film Festival. The club rewards fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Copenhagen

By Gemma Charles, 19 April 12, 12:00

The lager will be aimed at both sexes as it aims to become a global brand. ... 'metrosexual' lager brand, designed to appeal both to men and women, launches in the UK next month. It's a big ... not usually drink lager. According to Carslberg, the design of the 4.5% beer, which was launched in Denmark ... -neutral metrosexual', it is really a drive to attract women to drink lager. This remains a great opportunity in the UK ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. ... in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 football championships. In the UK, where the lager brand is also the official beer of the England team ...

Molson Coors rolls out Carling Zest citrus beer

By Maisie McCabe, 08 March 12, 04:25

The lager, which is on sale in off licences from today, has a citrus flavour and is 2.8% ABV. Molson Coors plans to position the lager as an alternative to summer drinks such as rose wines and ciders ... ." Last month Carling kicked off a 7m marketing campaign for its premium lager variant Carling Chrome ...

Carlsberg unveils Euro 2012 app

By Gemma Charles, 01 March 12, 01:04

of activity being used to activate the lager brand's sponsorship of the European football tournament. Last ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a 15-week experiential campaign created by Sense Marketing, to run alongside a four-week sampling ...

Stella Artois shifts marketing from 60s chic to brewing heritage

By Gemma Charles, 21 February 12, 08:30

For the past three years, the AB InBev-owned lager brand has run advertising that harks back to a swinging 60s life of city chic and the French Riviera across its Stella Artois 5% and 4% brands respectively. It also used the retro theme for the launch of its cider brand, Cidre, last year. However ...