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Profile: A spirited defence

By Gemma Charles, 28 September 10, 10:00

often have 'four pints of lager and God knows what else', first. Gutierrez wants to find a way ...

Out of home top of mind

By Suzy Bashford, 21 September 10, 09:00

Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers ... to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...

FIFA cracks down after World Cup ambush marketing stunt

By Katherine Levy and Daniel Farey-Jones, 18 June 10, 09:14

on Monday. The dresses are associated with the lager brand as they are currently free with packs of Bavaria ...

Cobra rolls out curry-focused ad campaign

By Gemma Charles, 03 June 10, 04:05

lovers have with the Indian lager brand. ... to position itself as a mainstream lager through activities such as the sponsorship of Dave's prime ... ". The radio ads feature the familiar voice of Sheridan Smith, star of 'Two Pints of Lager and a Packet ...

Foster's sponsors comedy on Channel 4

By Joe Thomas, 18 May 10, 12:30

The Heineken UK brand has appointed Naked Communications to create the sponsorship. Media agency Starcom MediaVest brokered the deal with the broadcaster. The lager brand will sponsor more than 100 hours of comedy on C4 from the end of the month, as well as a Film 4 comedy season in June. In May 2009 ...

YouTube eyes lead in web-enabled TV battle

By Sarah Johnson, 01 December 09, 09:00

exclusively on YouTube to push the green credentials and provenance of its Stella Artois lager brand ...

Beers' big TV switch-off

By Gemma Charles, 29 September 09, 10:10

LONDON - Grolsch has become the latest lager brand to pump millions of pounds into an ad campaign ... , slightly strangely allied with the lager's green credentials. However it chose to communicate ... than it ever has done previously. He offers a number of reasons as to why lager brands may be thinking ... they are getting for their buck. Specific to the lager market is the fact that the typical consumer, 18-34-year ...

Ambient media suffers, but still offers targeted opportunities

By David Benady, 21 July 09, 08:30

. It is also important to match the environment to the brand message. Brahma lager, the Brazilian beer, ran a ...

Tuborg set for festival push

09 June 09, 12:00

The 'Amp It Up' campaign, created by Closer, the experiential arm of Billington Cartmell, marks the lager brand's biggest live-music marketing drive. Film crews will video footage of festival-goers at events such as Download, Wireless, Reading and Leeds, which will be shown on screens at the sites. People ...