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Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Carlsberg unveils Euro 2012 app

By Gemma Charles, 01 March 12, 01:04

of activity being used to activate the lager brand's sponsorship of the European football tournament. Last ...

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

. Two of the company's other lager brands, Kingfisher and Dos Equis, are also in the top seven beer ...

Foster's backs The Fast Show revival

By Ariane Osman, 08 September 11, 08:55

ones." This follows the lager brand's revival of classic 1990s comedy character Alan Partridge ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

is bigger than ever,' said Daisley. FOSTER'S - CONTENT IS KEY If you were a 4% lager brand in a ...

Foster's seeks digital consistency with push

By Sarah Shearman, 25 May 11, 10:00

Foster's, the Heineken-owned lager brand, is looking to create an overarching digital strategy

Heineken marks a million Facebook 'likes' with viral campaign

By Alex Brownsell, 17 February 11, 10:29

The viral film, by AKQA, is named 'One Million Hugs' and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line "Thanks a million ... effortlessly navigates his way through social situations. The ad aims to emphasise Heineken's premium lager ...

Heineken to sell branded goods via Facebook shop

By Andrew McCormick, 07 December 10, 08:00

The Dutch lager brand is aiming to tap into Facebook's 560m active users, and its own fanbase of nearly 1m on the site, to build a profitable retail operation. The store will offer Heine-ken-branded clothes and merchandise, but Floris Cobelens, manager of global digital media at the brand, plans ...

Tiger Beer plans digital push

By Gemma Charles, 28 September 10, 08:00

The "Know the not known" activity, created by Exposure, targets key influencers, such as bar staff, as well as the lager brand's "20-something urban male" core target audience. At the centre of the push is a Facebook page where users are rewarded with access to invitation-only, Tiger-supported events ...

Editor's comment: Getting the last laugh

By Gareth Jones, 17 August 10, 12:00

, the Heineken UK-owned lager plans to revive classic TV comedies, such as I'm Alan Partridge and The Fast Show ... . The highest-profile web TV disaster involved rival lager brand Budweiser, which was forced to close its online ...