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Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a 15-week experiential campaign created by Sense Marketing, to run alongside a four-week sampling ...

The Marketing Profile: Tom Hings of Royal Mail

By Alison Donnelly, 30 September 08, 04:00

-1992: Brand manager, Skol Lager 1992-1993: Senior brand manager, Castlemaine XXXX, Allied Breweries 1993-2000 : Various marketing manager roles, Carlsberg-Tetley 2001-2002: Marketing controller for lagers, Carlsberg ...

Digital & Direct: Beck's backs Fusions event

27 August 08, 12:00

The lager brand is inviting musicians and artists to unite to create original content for the event. This year it will culminate in a performance by United Visual Artists with Massive Attack. To promote Beck's Fusion, artists have been invited to create pieces inspired by a track by music act Does ...

Direct: Kronenbourg set for 'food' activity

19 September 07, 12:00

1664 as a lager to be enjoyed with food. ... The three-month push, created by Story, will be used to gather customer data. It will offer more than 1m consumers a money-off voucher worth up to £35 redeemable at 400 bars and pubs. The online element will enable consumers to download additional vouchers and enter a prize draw. Rival lager ...

S&N hands Kronenbourg CRM task to Story

By Ed Kemp, 30 May 07, 12:45

management campaign for its Kronenbourg lager.

Coke targets teens with web currency scheme

By Ed Kemp, 27 March 07, 08:30

and allocated a transfer fund of 10m. The teen web strategy is a similar concept to that used by lager brand ...

San Miguel plugs premium status

By by Staff, 23 January 07, 12:45

LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing ... S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...