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Advertising Agency of the Year : VCCP

By Alex Brownsell, 13 December 11, 09:00

UK market dominated by European lagers and domestic ales and ciders. Brand-owner Molson Coors ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

is bigger than ever,' said Daisley. FOSTER'S - CONTENT IS KEY If you were a 4% lager brand in a ...

Creative Agency of the Year: Adam & Eve

By Alex Brownsell, 10 December 10, 10:00

Spoon and Benecol. With its popular campaign for lager brand Foster's, the agency adapted the above ...

Kronenbourg defends premium position with autumn ad drive

By Joe Thomas, 20 July 10, 08:25

The lager brand has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M C ... of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design ... to 103m in the off-trade, according to Nielsen. It is however the second biggest selling premium lager ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

The Marketing Profile: Tom Hings of Royal Mail

By Alison Donnelly, 30 September 08, 04:00

-1992: Brand manager, Skol Lager 1992-1993: Senior brand manager, Castlemaine XXXX, Allied Breweries 1993-2000 : Various marketing manager roles, Carlsberg-Tetley 2001-2002: Marketing controller for lagers, Carlsberg ...

Kronenbourg set for 'food' activity

By Ed Kemp, 18 September 07, 08:15

Kronenbourg 1664 as a lager to be enjoyed with food. ... The three-month push, created by Story, will be used to gather customer data. It will offer more than 1m consumers a money-off voucher worth up to 35 redeemable at 400 bars and pubs. The online element will enable consumers to download additional vouchers and enter a prize draw. Rival lager ...