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Stella Artois shifts marketing from 60s chic to brewing heritage

By Gemma Charles, 21 February 12, 08:30

For the past three years, the AB InBev-owned lager brand has run advertising that harks back to a swinging 60s life of city chic and the French Riviera across its Stella Artois 5% and 4% brands respectively. It also used the retro theme for the launch of its cider brand, Cidre, last year. However ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

to anticipate drinking the lager. The scene then changes to show the couple entering a bar to meet their friends ...

Foster's backs The Fast Show revival

By Ariane Osman, 08 September 11, 08:55

ones." This follows the lager brand's revival of classic 1990s comedy character Alan Partridge ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

The Molson Coors-owned lager will undergo a five-point revamp. This will cover refreshed communications and visual identity, aluminium bottle pack-aging, NPD, and a strategy based on the positioning Refreshingly and brilliantly British . The overhaul, which is intended to transform Carling from a 1.3bn ...

Heineken to launch 'unifying' global ads

By Gemma Charles, 18 January 11, 08:30

's leading premium lager and bolster the consistency of its marketing.

Alcohol brands set record rates of compliance with ad codes

By Gemma Charles, 10 August 10, 03:51

Of the 307 alcohol ads assessed during the survey sample, 99.7% complied with the codes. Only one was considered in breach of the CAP Code. This was a press ad for a lager, featuring a price promotion, which the ASA considered was likely to be seen to encourage excessive drinking and implied ...

Cobra rolls out curry-focused ad campaign

By Gemma Charles, 03 June 10, 04:05

lovers have with the Indian lager brand. ... to position itself as a mainstream lager through activities such as the sponsorship of Dave's prime ... ". The radio ads feature the familiar voice of Sheridan Smith, star of 'Two Pints of Lager and a Packet ...

Kronenbourg set for 'food' activity

By Ed Kemp, 18 September 07, 08:15

Kronenbourg 1664 as a lager to be enjoyed with food. ... The three-month push, created by Story, will be used to gather customer data. It will offer more than 1m consumers a money-off voucher worth up to 35 redeemable at 400 bars and pubs. The online element will enable consumers to download additional vouchers and enter a prize draw. Rival lager ...