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Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. ... in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

The Molson Coors-owned lager will undergo a five-point revamp. This will cover refreshed communications and visual identity, aluminium bottle pack-aging, NPD, and a strategy based on the positioning Refreshingly and brilliantly British . The overhaul, which is intended to transform Carling from a 1.3bn ...

Carlsberg signs new sponsorship deal with The FA

By Oliver Luft, 15 June 11, 09:54

and The FA, valued at around 2m by industry figures, gives the lager brand increased rights around pitch ...

FA to announce Budweiser as new sponsor in June

By John Reynolds, 18 May 11, 08:58

with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...

Molson Coors buys cask beer Doom Bar

By Loulla-Mae Eleftheriou-Smith, 02 February 11, 03:26

Molson Coors UK, which makes Carling and Grolsch lagers, has bought Sharp's Brewery, the owner

Heineken set to be official beer of London 2012

By John Reynolds, 31 January 11, 12:25

strategy to position it as the world's leading premium lager. Heineken and Locog were unavailable ...

Pistols pretty fragrant with perfume launch

By Mark Banham, 03 September 10, 10:00

and classy. "But no one s come in for me with anything else. Like Red Stripe lager. I drink lakes ...

Kronenbourg defends premium position with autumn ad drive

By Joe Thomas, 20 July 10, 08:25

The lager brand has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M C ... of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design ... to 103m in the off-trade, according to Nielsen. It is however the second biggest selling premium lager ...