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Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. ... in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...

Stella Artois backed to reclaim lost lager drinkers with first cider

By Loulla-Mae Eleftheriou-Smith, 10 February 11, 09:30

growing market and win back lager drinkers lost to over-ice cider brands. ... Brewed in Belgium, Stella Artois Cidre is the first extension into the category by a major lager ... of Artois' 4% lager variant in 2008. More recently it was incorporated into the marketing activity behind golden lager Stella Artois Black, which used "immersive theatre" to reach consumers. John Mills ...

Stella launches black lager for 'posh' drinkers

By Gemma Charles, 29 June 10, 07:02

. With an ABV of 4.9%, it is slightly less alcoholic than the original 5% lager, but also darker. Its introduction will follow that of Diageo s Guinness Black Lager, which is being trialled in Northern Ireland ... -trade launch. The lager's branding white text on a black background is intended to appeal to 20- to 30 ...

Sector insight: Lager

By Jane Bainbridge, 20 January 10, 08:00

Sales are in decline, but brewers could broaden lager's appeal by targeting women and older ... obsession. 'Lager lout' was once the common shorthand for the evils resulting from excessive alcohol drinking among young men, but the sector's sales have fallen into sharp decline recently. Lager penetration ... , another key factor is that lager manufacturers have failed to extend lager's appeal beyond its core 18 ...

Conservative government would force supermarkets to raise price of strong lager

By Gemma Charles, 07 October 09, 04:05

LONDON - A Conservative government would increase the price of strong lager and alcopops and ban ... of super-strength beers or ciders'. Under the plans, the price of a four pack of super strength lager ...

Molson Coors to market C2 lager in single-alcohol unit bottle

By Gemma Charles, 14 July 09, 05:30

LONDON - Molson Coors is drawing up plans to launch its low-alcohol lager brand C2 in a bottle size ... units of alcohol and women no more than three before driving. Most bottled lagers contain between one ... lager in 99-calorie bottles to draw women to the brand. The roll-out was backed by ads in specialist ...