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Stella Artois links up with Secret Cinema team for Cannes Film Festival activity

By Gemma Charles, 18 May 11, 10:00

The film, a 'biopic' of Jacques D'Azur, a character created by the lager brand to promote its status as official beer of the festival, will be shown for the first time on Friday. It will air in Chez Jacques , a purpose-built luxury beach hut designed to look like the character's home. Future ...

FA to announce Budweiser as new sponsor in June

By John Reynolds, 18 May 11, 08:58

with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...

Helen Edwards on Branding: No cheer for Brand Britain

By Helen Edwards, 20 April 11, 12:00

dark, wearing hoodies and over-consuming lager. You can't conduct a mass internal brand engagement pro ...

Bavaria beer in UK branding overhaul

By Loulla-Mae Eleftheriou-Smith, 19 April 11, 08:30

interest in its 5% premium and non-alcoholic lagers.

Carlsberg: Probably a risky rebrand

By Nicola Clark, 13 April 11, 12:00

Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola ... Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 and become the fastest-growing global brewer. While chief executive Jorgen Buhl Rasmussen refuses ... , this ad strategy aims to encourage consumers to view the lager brand as a reward when they 'step up and do ...

Stella Artois creates 'chalice' can

By Loulla-Mae Eleftheriou-Smith, 07 April 11, 09:30

Stella Artois, the premium lager brand, is introducing a new can design across its global markets. ... in what was viewed as an attempt to muscle in on the growing market and win back lager drinkers lost ...

Carlsberg unveils new global brand strategy

By Alex Brownsell, 05 April 11, 11:15

The Danish lager is revamping its packaging, amending its visual identity, and launching a new advertising campaign to promote the changes across 140 markets. Ads will attempt to connect with an "active, adventurous generation" of beer drinkers, who are encouraged to "step up and do the right thing", before ...

Gender marketing: Eyeing up the opposite sex

By John Reynolds, 04 March 11, 12:00

. As WKD launched with an Original Vodka Iron Brew variant, it looked more like a lager or a cider ...

Profile: Nick Fell, group marketing director at SABMiller

By Gemma Charles, 23 February 11, 12:00

on strategy and its implementation. This is the case with Italian lager Peroni, SABMiller's biggest brand ...

Heineken marks a million Facebook 'likes' with viral campaign

By Alex Brownsell, 17 February 11, 10:29

The viral film, by AKQA, is named 'One Million Hugs' and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line "Thanks a million ... effortlessly navigates his way through social situations. The ad aims to emphasise Heineken's premium lager ...