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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

By Gemma Charles, 04 August 11, 12:00

it came to lager. The consumer segment types that emerged from the study have names such as 'social ... was aimed at understanding the 'coded communication' of the lager category, compared with other alcohol ... premium brand extension. The latter, Carling Chrome, a 4.8% ABV lager, debuts at the end of this month ...

Gender marketing: Eyeing up the opposite sex

By John Reynolds, 04 March 11, 12:00

. As WKD launched with an Original Vodka Iron Brew variant, it looked more like a lager or a cider ...

Pistols pretty fragrant with perfume launch

By Mark Banham, 03 September 10, 10:00

and classy. "But no one s come in for me with anything else. Like Red Stripe lager. I drink lakes ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

Power 100 Marketers of 2009: 51-100

By Staff, 27 May 09, 08:30

flagging up that the lager contains only 99 calories per bottle. 80. Gary Hockey-Morley, Post Office B ...

OFT clears $52bn Anheuser-Busch acquisition by InBev

By Ed Kemp, 18 November 08, 04:00

premium lager supplier, with the Artois brands and Beck's, and second-biggest in overall lager sales ... -trade channel, despite InBev accounting for 40% or more of premium lager sales. The OFT reviewed evidence ... attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...

Pubs face sobering times

By Gemma Charles, 18 November 08, 10:00

the lager as a drink to be enjoyed with a meal. Nick Francis, commercial director of the pub and restaurant ...

Carling aims 99-calorie beer at women

By Gemma Charles, 11 November 08, 09:15

content of its bottled lager. ... The beer brand is launching a '99-calorie' bottle into the on-trade in January in an attempt to target women who are often deterred by lager's calorific content. The bottle will contain standard Carling, but it will carry a '99 calories' logo positioned to make it look as though the product is called ...