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Brand of the Year 2011 shortlist

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Marketing's Power 100

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Marketing's Experiential Marketing League Table 2009

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

Power 100 Marketers of 2009: 51-100

flagging up that the lager contains only 99 calories per bottle. 80. Gary Hockey-Morley, Post Office B ...

Biggest brands: Top 10 brands by product category 2008

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...

The pitfalls of adopting a new brand name

to ditch the sleazy, sex-on-the-beach, lager-lout image encapsulated by its 'Beaver Espana' and 'Summer ...

Power 100 Marketers of 2008: 1-50

to persuade British beer drinkers to adopt the Continental way of drinking lager - in smaller measures ...

Power 100 Marketers of 2008: 51-100

that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost ...

Marketing's Power 100

-ABV lager. A marketer with an instinctive understanding of the bottom line, Seager is keen to look ...

Coke targets teens with web currency scheme

' and allocated a transfer fund of £10m. The teen web strategy is a similar concept to that used by lager brand ...

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