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Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk
's 'Cog' and 'Impossible Dream' ads, and Hoffmeister's 'For great lager, follow the bear.' - What ...
Marketing's Power 100
rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...
Marketing's Experiential Marketing League Table 2009
. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...
The Week in marketing: 11 November 2008
venues across the UK when the lager brand's contract expires at the end of the year. The mobile brand has ...
Biggest brands: Top 10 brands by product category 2008
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...
Power 100 Marketers of 2008: 1-50
to persuade British beer drinkers to adopt the Continental way of drinking lager - in smaller measures ...
Power 100 Marketers of 2008: 51-100
that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost ...
Super Bowl's most popular ads
with the strapline: The Great American Lager . The ad polled the highest rating in USA Today s Super Bowl ...
Best festivals for brands
can of lager, as an example of a simple idea executed well. There is no point having too many bells ...
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