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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

The Week in marketing: 11 November 2008

By Staff, 11 November 08, 08:45

venues across the UK when the lager brand's contract expires at the end of the year. The mobile brand has ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

to persuade British beer drinkers to adopt the Continental way of drinking lager - in smaller measures ...

Power 100 Marketers of 2008: 51-100

By Staff, 28 May 08, 07:59

that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost ...

Best festivals for brands

By David Tiltman, 18 September 07, 08:30

can of lager, as an example of a simple idea executed well. There is no point having too many bells ...

Marketing's Power 100

By Marketing Staff, 30 May 07, 08:30

-ABV lager. A marketer with an instinctive understanding of the bottom line, Seager is keen to look ...

GB opts for Ben Sherman, not sports

By IMELDA MICHALCZYK, 25 May 00, 12:00

GB, the new lager from Whitbread, has signed clothing brand Ben Sherman for its first sponsorship ... GB, the new lager from Whitbread, has signed clothing brand Ben Sherman for its first sponsorship deal, marking a break from the traditional association of draught lagers with sports ... to differentiate the brand and avoid the tradition of associating our draught lager with sports. Bass ...