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Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Magners joins Portman Group to strengthen its responsible drinking activity

By Gemma Charles, 03 December 10, 11:30

The company is a division of C C Group, the Ireland and UK-based manufacturer, marketer and distributor of brands including Magners cider, Gaymers cider, Blackthorn cider and Tennent s lager. The drinks company joins eight existing member companies, including Carlsberg, Diageo and Pernod Ricard, who ...

Alcohol brands set record rates of compliance with ad codes

By Gemma Charles, 10 August 10, 03:51

Of the 307 alcohol ads assessed during the survey sample, 99.7% complied with the codes. Only one was considered in breach of the CAP Code. This was a press ad for a lager, featuring a price promotion, which the ASA considered was likely to be seen to encourage excessive drinking and implied ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

The green halo effect

By Gemma Charles, 25 May 10, 12:01

Marketers are beginning to recognise that green credentials can be used to meet business objectives beyond simply highlighting their brand's ethical records. This thinking is evident in the latest burst of advertising by InBev UK for Stella Artois. Press and outdoor ads for the lager brand showcase ...