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Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 football championships. In the UK, where the lager brand is also the official beer of the England team ...

Heineken rolls out second 'Open your World' ad on VoD

By Gemma Charles, 18 January 12, 12:25

Created by Wieden Kennedy Amsterdam, the 30-second execution follows the 'Heineken Legend' as he woos his date on a night out. The ad, called 'The Date', is complemented by a musical score featuring the Bollywood track 'Jaan Pehechaan Ho'. Bruce Reinders, brands director for premium lagers ...

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

. Two of the company's other lager brands, Kingfisher and Dos Equis, are also in the top seven beer ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Heineken rugby sponsorship hits 20 years and £100m

By Gemma Charles, 21 October 11, 09:25

The agreement continues the lager brand's long-standing association with international rugby, having first sponsored the Rugby World Cup in 1995. The relationship sees Heineken maintain access to a package of worldwide rights, including use of Rugby World Cup 2015 event marks and designations ...