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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Gender marketing: Eyeing up the opposite sex

By John Reynolds, 04 March 11, 12:00

. As WKD launched with an Original Vodka Iron Brew variant, it looked more like a lager or a cider ...

Pistols pretty fragrant with perfume launch

By Mark Banham, 03 September 10, 10:00

and classy. "But no one s come in for me with anything else. Like Red Stripe lager. I drink lakes ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

Ambient media suffers, but still offers targeted opportunities

By David Benady, 21 July 09, 08:30

. It is also important to match the environment to the brand message. Brahma lager, the Brazilian beer, ran a ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...

The dangers of stretching brand extensions too far

By Nicola Clark, 12 August 08, 08:45

including Cobra Bite - fruit-flavoured lagers aimed at women - Gandescha is focused on creating additional ...

Tesco plots low-cost wines for Value line

By Gemma Charles, 22 July 08, 12:00

It is understood that the line, due to appear on shelves before the end of the year, will primarily consist of mainstream varietals such as Chardonnay. The launch is being overseen by Tesco director of beers, wines and spirits Dan Jago. The supermarket already offers lager as part of its Tesco Value ...