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Brand of the Year 2011 shortlist
travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...
Marketing, PR and digital: brands bring it all together
is bigger than ever,' said Daisley. FOSTER'S - CONTENT IS KEY If you were a 4% lager brand in a ...
Marketing's Power 100
rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...
Marketing's Experiential Marketing League Table 2009
. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...
Create mobile phone apps with care
lager. The free software has been downloaded several million times from Apple's App Store. While ...
The Week in marketing: 11 November 2008
venues across the UK when the lager brand's contract expires at the end of the year. The mobile brand has ...
Biggest brands: Top 10 brands by product category 2008
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...
Digital brief: Carling launches iPint application
players the chance to win a virtual pint of the lager.
Power 100 Marketers of 2008: 1-50
to persuade British beer drinkers to adopt the Continental way of drinking lager - in smaller measures ...
Power 100 Marketers of 2008: 51-100
that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost ...
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