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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...

Create mobile phone apps with care

By Fiona Ramsay, 12 May 09, 08:30

lager. The free software has been downloaded several million times from Apple's App Store. While ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...

EDF Energy rethinks £5m ad work with Maher Bird

By Joanna Bowery, 12 April 06, 12:00

coverage, both also handled by MBA, are not affected by the review. EDF and the Anheuser-Busch lager brand ...

ITV seals World Cup deal with Budweiser and EDF

By by Samuel Solley, 14 February 06, 11:00

the official World Cup logo on its packaging. The lager will begin its push with a TV ad campaign ...

Marketing Mix: That was the week that was

17 February 00, 12:00

premium version of its famous Heineken lager brand. The new version will be called Heineken Export ... -alcohol lager spin-off in 12 pubs owned by Midlands-based Wolverhampton and Dudley Breweries. 5 ...