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Brand of the Year 2011 shortlist
travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...
Beer and football: A game of four brands
to flourish. 'It may look like an overcrowded market, but there is huge demand from sponsors, and lager ...
Tuborg replaces Amstel as sponsor of The Big Chill
Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after
Marketing's Power 100
rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...
Carlsberg logo on Liverpool's shirt to appear in Chinese
The specially designed kit will appear in Liverpool's match against Chelsea on 2 May and marks the first time the logo on the kit has changed in 18 years. The lager brand is using the shirt sponsorship to capitalise on the interest of football fans in China. The move also ties in with the brewer's role as partner ...
Marketing's Experiential Marketing League Table 2009
. Similarly, Closer is running a campaign for lager brand Tuborg at music festivals. The activity encourages ...
The Week in marketing: 11 November 2008
venues across the UK when the lager brand's contract expires at the end of the year. The mobile brand has ...
Biggest brands: Top 10 brands by product category 2008
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival ...
Power 100 Marketers of 2008: 1-50
to persuade British beer drinkers to adopt the Continental way of drinking lager - in smaller measures ...
Power 100 Marketers of 2008: 51-100
that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost ...
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