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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

to flourish. 'It may look like an overcrowded market, but there is huge demand from sponsors, and lager ...

Tuborg replaces Amstel as sponsor of The Big Chill

By Joe Thomas, 09 June 10, 12:30

Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Carlsberg logo on Liverpool's shirt to appear in Chinese

By Joe Thomas, 28 April 10, 03:40

The specially designed kit will appear in Liverpool's match against Chelsea on 2 May and marks the first time the logo on the kit has changed in 18 years. The lager brand is using the shirt sponsorship to capitalise on the interest of football fans in China. The move also ties in with the brewer's role as partner ...