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Sector Insight: Beer

By Jane Bainbridge, 15 February 12, 12:00

Five key trends: The market was worth 15.5bn in 2011, down from 17.7bn in 2006. Lager experienced the biggest loss, down 10%. There is a shift toward drinking at home. On-trade sales were ... % in the year to November 2011. Lager companies are looking to target women by launching variants ...

Advertising Agency of the Year : VCCP

By Alex Brownsell, 13 December 11, 09:00

UK market dominated by European lagers and domestic ales and ciders. Brand-owner Molson Coors ...

Design Leagues 2011

By Kim Benjamin, 12 August 11, 12:00

in December last year to broaden the appeal of lager brand Carling among consumers. - Also last year ...

Editor's comment: Deep thought to match big ideas

By Noelle McElhatton, 02 August 11, 08:30

. While Carling may be important to Molson Coors as its representative among the 'cooking lager' taps ...

Creative Agency of the Year: Adam & Eve

By Alex Brownsell, 10 December 10, 10:00

Spoon and Benecol. With its popular campaign for lager brand Foster's, the agency adapted the above ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

rather surreal turn since then. Hilger has tried to 'premiumise' the lager by linking it to the green ...

Foster's sponsors comedy on Channel 4

By Joe Thomas, 18 May 10, 12:30

The Heineken UK brand has appointed Naked Communications to create the sponsorship. Media agency Starcom MediaVest brokered the deal with the broadcaster. The lager brand will sponsor more than 100 hours of comedy on C4 from the end of the month, as well as a Film 4 comedy season in June. In May 2009 ...