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Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers ... to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...

Sector insight: Lager

By Jane Bainbridge, 20 January 10, 08:00

Sales are in decline, but brewers could broaden lager's appeal by targeting women and older ... obsession. 'Lager lout' was once the common shorthand for the evils resulting from excessive alcohol drinking among young men, but the sector's sales have fallen into sharp decline recently. Lager penetration ... , another key factor is that lager manufacturers have failed to extend lager's appeal beyond its core 18 ...

The week in marketing

03 November 09, 12:00

's ale. - Carling in island ad Molson Coors has rolled out a fresh TV execution for lager brand ...

The week in marketing

15 September 09, 12:00

push to support its alcohol-free Beck's Blue lager brand. The drive, which uses the strapline 'No ... Free earlier this year. It will run until Christmas, a peak period for alcohol-free lager sales. - M ...

Foster's lager backs campaign with digital push

14 July 09, 12:00

Foster's lager is backing its 'Get some Australian in you' campaign with a digital push. Consumers

The week in marketing

23 June 09, 12:00

campaign in Scottish cinemas to highlight its lager brand Miller Genuine Draft's sponsorship of live music ...

Tuborg set for festival push

09 June 09, 12:00

The 'Amp It Up' campaign, created by Closer, the experiential arm of Billington Cartmell, marks the lager brand's biggest live-music marketing drive. Film crews will video footage of festival-goers at events such as Download, Wireless, Reading and Leeds, which will be shown on screens at the sites. People ...