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Think BR: Brands and the pleasure principle

By John Crowther, 21 May 12, 08:00

across categories as diverse as social networks and session lagers, and across all adult consumer ...

Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

' in Picturehouse Cinemas across the UK for the lager's Facebook fans. ... The AB-InBev-owned lager has created the Cannes Cinema Club to "bring the spirit of Cannes to the UK". It also marks the brand's official sponsorship of the 65th Cannes Film Festival. The club rewards fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Copenhagen

By Gemma Charles, 19 April 12, 12:00

The lager will be aimed at both sexes as it aims to become a global brand. ... 'metrosexual' lager brand, designed to appeal both to men and women, launches in the UK next month. It's a big ... not usually drink lager. According to Carslberg, the design of the 4.5% beer, which was launched in Denmark ... -neutral metrosexual', it is really a drive to attract women to drink lager. This remains a great opportunity in the UK ...

Punter Appeal - Beattie McGuinness Bungay

By Jeremy Lee, 12 April 12, 08:00

for the Indian lager brand Cobra sat in mid-table and was, perhaps curiously, more popular among women than men ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. ... in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...

Bollywood makes way for the reality of modern India

29 March 12, 08:00

Work debrief Cobra is the UK's number-one Indian beer brand and one of the world's most celebrated lagers, winning 55 gold medals at the Monde Selection Quality Awards. The brief The brief ... and fresh take on heritage that originally inspired Cobra, a lager brewed to an authentic Indian recipe ...