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Top 10 ads with the highest recall in a single week in Adwatch 2008

By Staff, 17 December 08, 09:00

Brick Road 76% 39.86 5 PC World M C Saatchi 74% 17.17 6 Morrisons DLKW 73% 29.54 7 ... discuss Christmas bargains, including a Compaq laptop at 399. 23.01.08 Morrisons. Lulu's Christmas Feast ...

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ... and fourth place respectively. It is Morrisons that tops the list, however, thanks to its ads featuring ... . Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

and Morrisons battled it out with value messages and fierce price promotions. The run-up to Christmas has been ...

A creative director's verdict on why Morrisons won Adwatch of the year

15 December 08, 09:00

why ads for Morrisons had the highest recall in the Adwatch of the Year for 2008. ... You know, we pitched for the Morrisons' account in late 2006; before my time. This means I can handily use the Blairish it was the previous administration' to disinterestedly say that if we had won, I ... Morrisons' from their painfully fashionable Shoreditch creative teams, is it? That's not the point, though ...

Annual: Top 10 Regional Press Ads

12 December 08, 12:00

Writer: Jonathan Bradley Art director: Kevin Bratley 5. Morrisons Earlier this year, the grocery ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...

The Week

10 December 08, 05:21

-look guides and website. Porter Novelli global head of digital Mat Morrison has been appointed by the PRCA ...

Tesco predicted to become world's second largest retailer

By Dan Leahul, 09 December 08, 02:55

growing competition from Asda, Morrisons and Aldi, spurred by bargain-hunting consumers. ...

Branding: Birds Eye in seasonal offer

09 December 08, 12:00

The Seasonal Essentials range includes peas, Mini Fish Bites, Chicken Goujons and Dippers. Packaging for the products has been designed by Jones Knowles Ritchie. The range launches this month and will be available from Tesco and Morrisons stores until February 2009. In March, Birds Eye launched Eat Positive ...