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Think BR: Using independent brand advocates

By Giles Ivey, 20 April 12, 08:00

chain Morrisons has been milking the positive coverage it has received from well-respected independent ... was on the payroll, but this seems unlikely and is denied by Dresser. It is much more likely that Morrisons ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... will feature 38 pages and was created for Morrisons by Result Customer Communications, which also produce produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Supermarkets court brand advocates via social media

By Matthew Chapman, 15 February 12, 05:29

new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a self-confessed "Morrisons obsessive". The official Sainsbury's Twitter account later tweeted a link to the analysis ...

Supermarket sweep for in-store Wi-Fi

By Matthew Chapman, 03 February 12, 08:30

According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket ... customers like best". Morrisons has rolled out Wi-Fi to caf s in nine of its "stores of the future ...

Morrisons' rollout of Kiddicare to be decided by social media vote

By Matthew Chapman, 26 January 12, 12:34

Kiddicare was acquired by Morrisons in February last year, in a 70m deal. The brand is now ... giant which exited the UK this month after failing to meet sales expectations Morrisons hopes ... -channel director, and will also hold the role of marketing director, online non-food, at Morrisons. Kiddicare ...