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IN-STORE MARKETING: SHOP TALK - Rogue buyers put retail power back on agenda
But when the Competition Commission gave Morrisons the green light to bid for Safeway, "retailer power" was right back on the agenda. Most retailers and buyers act legally and ethically. The problem is the rogue trader - whether a company or an individual - that abuses its power. This is not an isolated ...
IN-STORE MARKETING: SHOP TALK - Safeway battle throws light on retailing world
matter, for grocers at least. Only that master of the parsimonious, Morrisons, can seriously challenge ...
IN-STORE MARKETING: Safeway told to get its promotions into shape
Food giant Safeway has a lot on its plate just now. With Asda, Morrisons and Sainsbury's all eager to gobble up the UK's fourth-largest supermarket, the last thing it wanted to worry about was the Advertising Standards Authority (ASA). But a recently upheld complaint against it has the potential to raise ...
COVER STORY: Ales - Tetley's has a thirst for Rugby
are running in Morrison's, Sainsbury's, Safeway and Tesco. "Our long connection with rugby has meant that we ...
IN-STORE MARKETING: How to woo New Year abstainers
Angela Morrison, marketing manager at Greene King. The promotion will link to the chain's food offer ...
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