Search Results for: morrisons

In-store marketing: Morrisons chooses price over SP

By Mark Faithfull, 19 May 04, 12:00

As a summer price war looms in the supermarket sector following Morrisons takeover of Safeway ... at Safeway is woeful." Certainly it is hard to imagine Morrisons chairman Sir Ken Morrison citing Chinese ... that Morrisons will need to spend as much as £300 million to reduce Safeway's prices by around six per cent to bring them in line with its own. Morrison wears the price philosophy on his sleeve. "We are renowned ...