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Live Issue: Intermediaries - Does a three-way pact pay dividends?

14 June 05, 01:08

all offer what Debbie Morrison, head of membership services at ISBA, refers to as a "cradle ...

Cover Story: Heinz spices up stores with £6m push

02 May 05, 12:25

's, Morrisons and Tesco, delivering 300,000 samples. Sampling staff, briefed to reflect the Mean Beanz ... . Morrisons was keen to focus on family appeal, so Heinz devised a prize draw. Consumers enter the competition ... activity in the foyers of 30 stores. On top of that, a free prize draw, similar to the one at Morrisons ...

In-Store Marketing - Retail Snapshot - Sales performance

01 February 05, 12:16

per cent in the 15 weeks to 8 January; like-for-likes up one per cent. Morrisons - In the six weeks to 9 January, total sales for Morrisons grew by 31.9 per cent. However, excluding new stores and those ... by the 19 Morrisons outlets it acquired. ...

Live Issue - Procurement: Hand in hand with the bean counters

01 February 05, 12:29

of British Advertisers' (ISBA) director of membership services, Debbie Morrison. "I don't know of any procurement specialists below the line, except at WPP," she says. But Morrison's view is harsh: the majority ... expensive, ultimately delivers better value for money. ISBA's Morrison urges agencies to get to know ...

Money-off: Marlow backing Quorn with £2m meat-free blitz

07 January 05, 12:00

The campaign, through Fenix, will see a 30p-off coupon for chilled and frozen Quorn products door-dropped to five million homes. Coupons will also be handed out at Tesco and Morrisons stores across the UK. Coupon leaflets will detail fat and calorie savings compared with the brand's meat equivalents, providing ...