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In-store marketing: Why impact, not ROI, is best measure of POP

projects is not without its hurdles. Out of the partners that POPAI has signed up, only Morrisons will go ... - in principle. In terms of the specifics of the pilot, Morrisons and any other store groups that elect ...

In-Store Marketing: Shop Talk - Price promotions aren't the villain of the piece

of claims of local price flexing by the Big Four (Tesco, Sainsbury's, Asda and Morrisons)", all ...

Profile: Retail front man - Andy Duff, Customer marketing and innovation controller, Kellogg

to sell in all activity, and ensure significant support, to multiples including Tesco, Morrisons, Waitrose ...

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