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Stella Artois seeks to dispel 'bad rep' with focus on heritage

By James Quilter, 27 November 07, 02:00

The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to consumers. It follows a change in strategy for InBev as it tries to focus on the tradition of its brands. Morrisons and Asda are among the supermarkets taking ...

Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... in the south of England, will lead to a substantial boost in Morrisons' sales promotion activity. It also means ... . The agency will initially focus on seasonal themes and events. Morrisons marketing services controller Michael Bates added that the first work is likely to come out in the new year. Morrisons has ...

Sony forges links to sell Spider-Man DVD push

By Gemma O'Reilly, 04 October 07, 12:00

are running a themed fly and cruise offer to New York. Morrisons is rolling out a cereal promotion, while ...

Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

London - Morrisons has appointed Billington Cartmell as its sales promotion agency following a ... Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP ... . The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director and the introduction of a new strapline Fresh choice for you which was created by DLKW. Morrisons recently ...

In-store Marketing: Supermarkets go ethnic to appeal to migrant groups

By James Thornton, 16 July 07, 12:00

sections. The local Morrisons has two aisles devoted to ethnic foods, but aside from signage there is not a ...

Jordans teams up with Ocean Spray for draw

By Gemma O'Reilly, 16 July 07, 12:00

Cranberries. The campaign is set to run in Tesco and Morrisons from 23 July. It kicks off as Ocean Spray ...

Moving up - Sabia Morrison, Archer Young

01 June 07, 12:00

Performance improvement agency Archer Young has hired Sabia Morrison as travel executive. She joins

Con Agra puts up popcorn as crispalternative

By Gemma O'Reilly, 03 May 07, 12:00

The activity, through SP shop HRG, is designed to build awareness of the gourmet microwave popcorn products in the UK. Sampling teams are visiting Tesco and Morrisons stores nationwide for more than 2,000 sampling days to encourage trial. In-store sampling is fundamental to building brand awareness, said ...