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Stella Artois seeks to dispel 'bad rep' with focus on heritage

By James Quilter, 27 November 07, 02:00

The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to consumers. It follows a change in strategy for InBev as it tries to focus on the tradition of its brands. Morrisons and Asda are among the supermarkets taking ...

Jordans teams up with Ocean Spray for draw

By Gemma O'Reilly, 16 July 07, 12:00

Cranberries. The campaign is set to run in Tesco and Morrisons from 23 July. It kicks off as Ocean Spray ...

Con Agra puts up popcorn as crispalternative

By Gemma O'Reilly, 03 May 07, 12:00

The activity, through SP shop HRG, is designed to build awareness of the gourmet microwave popcorn products in the UK. Sampling teams are visiting Tesco and Morrisons stores nationwide for more than 2,000 sampling days to encourage trial. In-store sampling is fundamental to building brand awareness, said ...