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Stella Artois seeks to dispel 'bad rep' with focus on heritage
The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to consumers. It follows a change in strategy for InBev as it tries to focus on the tradition of its brands. Morrisons and Asda are among the supermarkets taking ...
Retail: Morrisons appoints Billington Cartmell
Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... in the south of England, will lead to a substantial boost in Morrisons' sales promotion activity. It also means ... . The agency will initially focus on seasonal themes and events. Morrisons marketing services controller Michael Bates added that the first work is likely to come out in the new year. Morrisons has ...
In-store Marketing: Supermarkets go ethnic to appeal to migrant groups
sections. The local Morrisons has two aisles devoted to ethnic foods, but aside from signage there is not a ...
US growers aim to build data in Morrisons draw
with a holiday promotion in Morrisons stores.
Live issue client conflict:Agencies at odds with brand loyalty
of business that large is likely to affect everything about the agency. For Debbie Morrison, director ... in their area. Usually, a separate team and reassurances about firewalls are enough, she says. Morrison ...
to remove filters- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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