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Stella Artois seeks to dispel 'bad rep' with focus on heritage
The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to consumers. It follows a change in strategy for InBev as it tries to focus on the tradition of its brands. Morrisons and Asda are among the supermarkets taking ...
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