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People: The people who made SP ... and those set to shape it

that brought BCL the mighty Morrisons account last year. The supermarket has since gone on a promotional push ...

PizzaExpress head of grocery departs

into Asda and Morrisons, as well as overseeing the phasing out of PizzaExpress's paper voucher. ...

Kids' schemes go head to head

particular school, which can then use the accumulated points to acquire cooking equipment. Morrisons - Let ...

Weight Watchers highlights licensed food offer

The campaign highlights products from Weight Watchers licensees Warbutrons, Greencore and Finsbury Cakes. It was created by i2i, runs outside Sainbury's, Tesco, Morrisons and Asda stores in the run-up to Christmas. Brand ambassadors will be on hand to explain the benefits of the products and hand out money ...

Schools idea is new departure for Morrisons

LONDON - Morrisons has broken with the past by setting up its first voucher scheme, designed ... Historically Morrisons has espoused an 'everyday low prices' policy and has refused to look at using coupons or loyalty cards. Sir Ken Morrison famously described rival loyalty schemes as "gimmicks ... -store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

Live Issue: Bargain hunters call the shots

seeking out, and they are attracting that savvy shopper." Adrian Thomas, director of retail at Morrisons ... discounter is becoming muddied. Sainsbury, Tesco and Morrisons have launched own-label focused campaigns ...

Green, clean and being seen

Listen and you can hear the axles creaking on the environmental bandwagon as brands scramble aboard for a piece of "green" action. Be it M S's Plan A or Morrisons' upcoming Today campaign, proof that you care for the planet is a must for any mass market brand. Of course, it wasn't always this way ...

PizzaExpress plugs cards in dad promo

". PizzaExpress will launch its card in Asda and Morrisons gift card malls in the next few months, and has plans ...

Gift Cards - The card dealers

card malls including Shell, Borders, Morrisons and Somerfield. One of the biggest dynamos ...

Point-of-purchase - Watch this space

at Morrison s sales promotion agency, Billington Cartmell. That means clearly communicating with the customer ...

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