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Instore Index Analysis - value is still king

By James Quilter, 12 November 09, 12:17

in July where the offer has been in decline. Morrisons Morrisons continues its Price Cut messaging ... it was easy to see this activity being converted to cover Christmas. Out of the four stores Morrisons ...

's and Morrisons

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

OFT to investigate price promotions

15 October 09, 01:10

of promotional marketing in the big four grocers Asda, Sainbury's, Tesco and Morrisons. The investigation ...

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

By James Quilter, 05 October 09, 03:30

in Morrisons, Tesco, Asda and Sainsbury's despite a strong challenge from Pampers and Pepsi.

Analysis - has Iceland changed the way we shop?

By James Quilter, 02 October 09, 12:48

For evidence of this just take a look at the latest P I in-store league monitoring what brands are receiving the most POS coverage in the 'big four' supermarkets. All four, especially Asda and Morrisons, are highlighting 1 and 2 deals. However this type of no-nonsense price deal is not exactly a new thing. If you ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

By James Quilter, 17 September 09, 12:10

highlights Morrisons Morrisons' in-store communications were predominantly based around simple price ... in Morrisons with a strong presence around its 'gadget' competition. Tesco Much of Tesco's in-store effort was directed towards price messaging and the launch of ClubCard 2. Like Morrisons much of the price messaging ...