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IN-STORE MARKETING: How to woo New Year abstainers

By SUZY BASHFORD, 30 January 03, 12:00

Angela Morrison, marketing manager at Greene King. The promotion will link to the chain's food offer ...

Tate & Lyle forges link with Spider-Man for £50k push

By EMMA DE VITA, 20 November 02, 12:00

multiples, including Iceland, Sainsbury's, Morrisons and Waitrose. Adrian Mooney, head of marketing ...

CASE STUDY 1: John Smith's Ales

By BHAVNA MISTRY, 04 October 02, 12:00

Morrisons, the Co-op, Booker and Makro, as well as several convenience chain outlets. For many ...

Polo Smoothies go out on trial

20 September 00, 12:00

Nestle Rowntree is planning to drive sales of its newly launched red-and-white-striped Smoothies with a pounds 3million push and extensive sampling activity. Some 3.5 million of the strawberry-and-cream sweets will be given away in samplings in Tesco, Asda, Sainsbury, KwikSave, Morrison s and Iceland stores ...