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's and Morrisons

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

Newspaper giveaways from the weekend (24 to 25 October)

By Staff, 26 October 09, 09:44

when spending more than 30 at Morrisons. Sunday Mirror Free Lego toy. Redeemable at either Toys ...

Analysis - has Iceland changed the way we shop?

By James Quilter, 02 October 09, 12:48

For evidence of this just take a look at the latest P I in-store league monitoring what brands are receiving the most POS coverage in the 'big four' supermarkets. All four, especially Asda and Morrisons, are highlighting 1 and 2 deals. However this type of no-nonsense price deal is not exactly a new thing. If you ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

By James Quilter, 17 September 09, 12:10

highlights Morrisons Morrisons' in-store communications were predominantly based around simple price ... in Morrisons with a strong presence around its 'gadget' competition. Tesco Much of Tesco's in-store effort was directed towards price messaging and the launch of ClubCard 2. Like Morrisons much of the price messaging ...

Coca-Cola tops the first P&I point of sale league

By James Quilter, 04 September 09, 02:45

presence across Tesco, Morrisons, Asda and Morrisons. ... four retailers (Morrisons, Tesco, Asda and Sainsbury's). Points were awarded for pallets (4), gondolas ...

Cadbury's Trident Beyonce campaign is the promotion best supported in-store

By James Quilter, 04 September 09, 02:58

three supermarkets. While Morrisons tended to place more emphasis on pricing POS than the other retailers, although Asda came close. Also Morrisons' product highlighting in green frames stood out well ...

Insight - Retailers need value and values when promoting in-store

24 June 09, 03:24

closely with Morrisons, we have learned that Values are as important as Value - and that the clever retail ... and market share data support our understanding that retail winners like Sainsbury's and Morrisons have ... territory' in a far more effective way than Asda's renewed reliance on price and pocket-tapping. Morrisons ...