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Schools idea is new departure for Morrisons

LONDON - Morrisons has broken with the past by setting up its first voucher scheme, designed ... Historically Morrisons has espoused an 'everyday low prices' policy and has refused to look at using coupons or loyalty cards. Sir Ken Morrison famously described rival loyalty schemes as "gimmicks ... -store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

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