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Futura Foods calls in Brazil PR to promote Greek cheeses

By Sara Luker, 22 May 12, 08:56

will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...

Morrisons shakes up roster amid rebrand

By John Owens, 10 May 12, 12:00

Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its ... The company has called on 3 Monkeys and Pegasus PR, as part of a two-year programme to rebrand more than 10,000 of its goods. Eileen McGuinness, head of consumer media at Morrisons, said: 'We ... on Morrisons' MSavers range. The consumer-facing brief is likely to last until at least the end of the year ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Tesco media director Trevor Datson leaves to consider next steps

By Matt Cartmell, 04 May 12, 08:42

, as it and competitors Asda, Sainsbury s and Morrisons have all announced cuts of up to two pence a litre for unleaded ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us ...

Trading places: this week's people moves

By Daniel Farey-Jones, 20 April 12, 10:03

and commercial content agency restructures. ( Marketing ) Morrisons corporate marketing and operations ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...

Sector Insight: Food retail

By Jane Bainbridge, 14 March 12, 09:19

the downturn. Big four. The top four supermarkets Tesco, Asda, Sainsbury s and Morrisons dominate ... the move to Kraft. Rebecca Singleton, marketing director, Morrisons Singleton jumped ship from Sainsbury s at the start of the year when she was poached by Morrisons to be its new marketing director. She ...