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Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

MEC celebrates the first 10 years as industry 'perverts'

By Arif Durrani and Maisie McCabe, 16 May 12, 08:30

for our Let s Grow work for Morrisons, being the highest placed agency in The Sunday Times Best ...

Bauer launches knowledge-led mag Wonderpedia

By Nick Batten, 02 May 12, 11:08

, including Tesco, ASDA, Sainsbury's, Morrisons and independent retailers. Targeting a broad consumer base ...

Think BR: Using independent brand advocates

By Giles Ivey, 20 April 12, 08:00

chain Morrisons has been milking the positive coverage it has received from well-respected independent ... was on the payroll, but this seems unlikely and is denied by Dresser. It is much more likely that Morrisons ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Sector analysis: Customer publishing

By Mike Fletcher, 04 April 12, 02:45

and Morrisons Magazine). Average circulation of customer magazines exceeds that of consumer magazines, with 5 ...

Public awareness of NFC yet to take off

By Maisie McCabe, 03 April 12, 11:10

and less than 2% of European had used the technology . Unilever, Morrisons and Mercedes are among brands ...

My Media World: Dylan Wyn-Pugh

By Staff, 21 March 12, 02:00

with Morrisons. It was a really worthwhile message that taught kids about where food comes from. An eight ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... will feature 38 pages and was created for Morrisons by Result Customer Communications, which also produce produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...