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Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

London - Morrisons has appointed Billington Cartmell as its sales promotion agency following a ... Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP ... . The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director and the introduction of a new strapline Fresh choice for you which was created by DLKW. Morrisons recently ...

Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... in the south of England, will lead to a substantial boost in Morrisons' sales promotion activity. It also means ... . The agency will initially focus on seasonal themes and events. Morrisons marketing services controller Michael Bates added that the first work is likely to come out in the new year. Morrisons has ...

Schools idea is new departure for Morrisons

By Julia Buchanan, 02 October 08, 03:25

LONDON - Morrisons has broken with the past by setting up its first voucher scheme, designed ... Historically Morrisons has espoused an 'everyday low prices' policy and has refused to look at using coupons or loyalty cards. Sir Ken Morrison famously described rival loyalty schemes as "gimmicks ... -store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

By James Quilter, 17 September 09, 12:10

highlights Morrisons Morrisons' in-store communications were predominantly based around simple price ... in Morrisons with a strong presence around its 'gadget' competition. Tesco Much of Tesco's in-store effort was directed towards price messaging and the launch of ClubCard 2. Like Morrisons much of the price messaging ...

In-store marketing: Morrisons chooses price over SP

By Mark Faithfull, 19 May 04, 12:00

As a summer price war looms in the supermarket sector following Morrisons takeover of Safeway ... at Safeway is woeful." Certainly it is hard to imagine Morrisons chairman Sir Ken Morrison citing Chinese ... that Morrisons will need to spend as much as £300 million to reduce Safeway's prices by around six per cent to bring them in line with its own. Morrison wears the price philosophy on his sleeve. "We are renowned ...