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IN-STORE MARKETING: SHOP TALK - Safeway battle throws light on retailing world

By Dr Hugh Phillips, from Bournemouth University's retail research department, 04 March 03, 12:00

matter, for grocers at least. Only that master of the parsimonious, Morrisons, can seriously challenge ...

Newspaper giveaways from the weekend (24 to 25 October)

By Staff, 26 October 09, 09:44

when spending more than 30 at Morrisons. Sunday Mirror Free Lego toy. Redeemable at either Toys ...

Analysis - has Iceland changed the way we shop?

By James Quilter, 02 October 09, 12:48

For evidence of this just take a look at the latest P I in-store league monitoring what brands are receiving the most POS coverage in the 'big four' supermarkets. All four, especially Asda and Morrisons, are highlighting 1 and 2 deals. However this type of no-nonsense price deal is not exactly a new thing. If you ...

In-Store Marketing: Shop Talk - Price promotions aren't the villain of the piece

By Richard Cuthbertson, research fellow in retail marketing & distribution, Said Business School, University of Oxford, 21 April 06, 12:00

of claims of local price flexing by the Big Four (Tesco, Sainsbury's, Asda and Morrisons)", all ...

Live Issue: Bargain hunters call the shots

By Stuart Derrick, 01 October 08, 12:00

seeking out, and they are attracting that savvy shopper." Adrian Thomas, director of retail at Morrisons ... discounter is becoming muddied. Sainsbury, Tesco and Morrisons have launched own-label focused campaigns ...

Cover Story: Heinz spices up stores with £6m push

02 May 05, 12:25

's, Morrisons and Tesco, delivering 300,000 samples. Sampling staff, briefed to reflect the Mean Beanz ... . Morrisons was keen to focus on family appeal, so Heinz devised a prize draw. Consumers enter the competition ... activity in the foyers of 30 stores. On top of that, a free prize draw, similar to the one at Morrisons ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

particular school, which can then use the accumulated points to acquire cooking equipment. Morrisons - Let ...

IN-STORE MARKETING: Safeway told to get its promotions into shape

By PETER CRUSH, 03 February 03, 12:00

Food giant Safeway has a lot on its plate just now. With Asda, Morrisons and Sainsbury's all eager to gobble up the UK's fourth-largest supermarket, the last thing it wanted to worry about was the Advertising Standards Authority (ASA). But a recently upheld complaint against it has the potential to raise ...

In-store marketing: Why impact, not ROI, is best measure of POP

By Adam Woods, 23 October 06, 12:00

projects is not without its hurdles. Out of the partners that POPAI has signed up, only Morrisons will go ... - in principle. In terms of the specifics of the pilot, Morrisons and any other store groups that elect ...