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Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... in the south of England, will lead to a substantial boost in Morrisons' sales promotion activity. It also means ... . The agency will initially focus on seasonal themes and events. Morrisons marketing services controller Michael Bates added that the first work is likely to come out in the new year. Morrisons has ...

Schools idea is new departure for Morrisons

By Julia Buchanan, 02 October 08, 03:25

LONDON - Morrisons has broken with the past by setting up its first voucher scheme, designed ... Historically Morrisons has espoused an 'everyday low prices' policy and has refused to look at using coupons or loyalty cards. Sir Ken Morrison famously described rival loyalty schemes as "gimmicks ... -store. Schools can redeem these for seeds and gardening equipment. Morrisons programme follows Sainsbury ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

By James Quilter, 17 September 09, 12:10

highlights Morrisons Morrisons' in-store communications were predominantly based around simple price ... in Morrisons with a strong presence around its 'gadget' competition. Tesco Much of Tesco's in-store effort was directed towards price messaging and the launch of ClubCard 2. Like Morrisons much of the price messaging ...

US growers aim to build data in Morrisons draw

By Suzanne Bidlake, 01 April 07, 12:00

with a holiday promotion in Morrisons stores.

's and Morrisons

By James Quilter, 09 November 09, 10:01

with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

Coca-Cola tops the first P&I point of sale league

By James Quilter, 04 September 09, 02:45

presence across Tesco, Morrisons, Asda and Morrisons. ... four retailers (Morrisons, Tesco, Asda and Sainsbury's). Points were awarded for pallets (4), gondolas ...

SHOP TALK: Supermarket takeover marks UK's retail future

By Dr Hugh Phillips, from Bournemouth University's retail research department, 01 January 04, 12:00

After all that media hype, the reality of the proposed Morrisons takeover of Safeway is lamentably ... While Morrisons is an exemplary retailer, its trading style is not that significantly different ... 's can only lose in a price war with the big boys. Commentators predict that the Morrisons ... the availability of new sites. Thus they claim that after the Morrisons/Safeway takeover, we will have a strategic ...

Cadbury's Trident Beyonce campaign is the promotion best supported in-store

By James Quilter, 04 September 09, 02:58

three supermarkets. While Morrisons tended to place more emphasis on pricing POS than the other retailers, although Asda came close. Also Morrisons' product highlighting in green frames stood out well ...

Insight - Retailers need value and values when promoting in-store

24 June 09, 03:24

closely with Morrisons, we have learned that Values are as important as Value - and that the clever retail ... and market share data support our understanding that retail winners like Sainsbury's and Morrisons have ... territory' in a far more effective way than Asda's renewed reliance on price and pocket-tapping. Morrisons ...