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Morrisons appoints Billington Cartmell

By James Quilter, 19 September 07, 02:20

London - Morrisons has appointed Billington Cartmell as its sales promotion agency following a ... Historically Morrisons has had a muted approach to promotional marketing preferring an EDLP ... . The appointment follows Morrisons recent appointment of Prudential marketer Angus McIver as marketing director and the introduction of a new strapline Fresh choice for you which was created by DLKW. Morrisons recently ...

Morrisons hunts promotions shop

By Staff, 29 August 07, 02:35

LONDON - Morrisons is seeking an agency to handle its sales promotions and point-of-sale work. ... A number of agencies have pitched for the business. The search is being handled by the AAR. Morrisons has recently promoted its fresh produce through TV ads created by DLKW. Starring presenter ... ). The pitch comes amid a probe into Morrisons over a suspected E.coli outbreak in Scotland earlier this month ...

Morrisons hunts promotions shop

29 August 07, 12:00

Morrisons is seeking an agency to handle its sales promotions and point-of-sale work. ... A number of agencies have pitched for the business. The search is being handled by the AAR. Morrisons has recently promoted its fresh produce through TV ads created by DLKW. Starring presenter ... ). The pitch comes amid a probe into Morrisons over a suspected E.coli outbreak in Scotland earlier this month ...

Morrisons flags recyclable levels

By Staff, 06 June 07, 12:00

LONDON - Morrisons has rolled out a labelling scheme on its own-label products to help consumers ... that it is not yet recyclable, but Morrisons is working to change it. Each symbol has a speech bubble containing information about which parts of the packaging can be recycled and how to find out where. Morrisons The Best ... , which starts this week. To support the initiative, Morrisons plans to quiz consumers in-store about ...

Morrisons calls DM pitch

By Kate Nettleton, 09 August 07, 08:30

LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing ... no retained below-the-line agency. Morrisons has traditionally focused on above-the-line activity ... the position of chairman at Trinity Mirror. Gibson replaces the former chairman, Sir Ken Morrison. The below ... . Morrisons had not returned calls as Campaign went to press. ...

Morrisons unveils 'change' campaign

By Rachel Barnes, 08 April 04, 12:00

Morrisons is rolling out its 'Enjoy the change' logo across all 430 of the newly acquired Safeway ... will centre on 'buy one get one free' offers. Morrisons has already cut prices on 800 Safeway items and has ... , Morrisons claims Safeway shoppers are now paying 24% less on average for a weekly basket of shopping ... to £9.77. Morrisons has also announced that the first Safeway store to be converted to a Morrisons ...

ASA slams Morrisons ad

By Hadassah Nymark, 29 April 09, 06:00

Morrisons after it attracted complaints from fellow grocery stores. ... all complained to the ASA and challenged whether Morrisons could support its claim ... harvesting and transportation was true. Morrisons provided details of its process for sourcing fruit ... by the farmer who then transported it to a Morrisons packing house. Morrisons acknowledged that while other ...

Flintoff opens for Morrisons

By Ed Owen, 16 March 11, 10:21

Cricketer Andrew "Freddie" Flintoff is set to become the new face of supermarket chain Morrisons ... to air nationwide within the next few months. Morrisons has featured a string of celebrities ... 's failed 2018 World Cup campaign. A Morrisons spokesman confirmed Flintoff's appointment but said ... not disclose specific details about Flintoff 's role in the ads. Morrisons plans to open M Local ...

Adwatch Review: Morrisons

06 October 09, 08:30

LONDON - Chris Hirst, managing director at Grey London, reviews the Morrisons TV commercial ... ad, or rather it was the same ad, but for four different brands - Tesco, Morrisons, Somerfield ... - even in a 30-second product ad. Morrisons however, was a shocker, but maybe for 30-second product ads ... to judge Morrisons on the basis of this slice of its marketing. All the more so, given the brutally ...

Morrisons' sales growth slows

By Joe Thomas, 06 May 10, 10:50

LONDON - Morrisons has reported first quarter like-for-like sales growth of 0.8%, down on the 8 ... welcomed record numbers of customers into our stores, confirming the continuing appeal of Morrisons ... . In the Reputation Institute's UK Pulse Report published, this week, Morrisons was the highest-ranked supermarket ... feeling. Morrisons appointed Dalton Philips as chief executive in January, replacing Marc Bolland, who ...