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EDITORIAL: Little yuletide joy for Sainsbury's brands
Sainsbury's is facing a tough Christmas. Not only is the supermarket under attack for its number ... Take the subject of our cover story, Sainsbury's Bank ... for Sainsbury's Bank and leaked to a national newspaper, shows that though Sainsbury's has a third more savings ... cards and 700,000 general insurance products. Sainsbury's had just 71,000 personal loans, 398,000 credit ...
IN-STORE NOW: Sainsbury's running promotion for Active:naturals
Sainsbury's is running promotions around its latest own-label to hit the shelves. Active
CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four
Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as a very demanding ... station syndrome - Sainsbury's Bank is opting for the incentivised sell, using free giveaways to grab ... . But he is also trying to get the message across to the mass market that Sainsbury's actually has a bank ... why Tesco has amassed a bigger customer base (more than 2.5 million) than Sainsbury's (more than one ...
Sainsbury's aims to lift footfall with cars
Sainsbury's is giving away 25 Peugeot 307s as well as more than £3 million in free products ... featured on Sainsbury's Value Leaflets. According to Sainsbury's national advertising senior brand ...
Dynamo takes on Sainsbury's from Team LGM
Dynamo Marketing has taken on Team LGM's Sainsbury's account, following the closure of the agency by parent Inceptor Group. Inceptor shut down Team LGM in January, splitting its staff ... , but insiders say it had been relying on its two highest profile accounts, Honda and Sainsbury's. ...
Sainsbury's in free kids' days
Sainsbury's is targeting families with its latest on-pack, token-collector mechanic promotion for Novon - the supermarket chain's own-brand washing powder. The promotional packs are currently on-shelf throughout all of Sainsbury's 400 stores, and feature a "Kids Go Free" offer, enabling a ...
Sainsbury's in free kids' days
Sainsbury's is targeting families with its latest on-pack, token-collector mechanic promotion for Novon - the supermarket chain's own-brand washing powder. The promotional packs are currently on-shelf throughout all of Sainsbury's 400 stores, and feature a "Kids Go Free" offer, enabling a ...
Sainsbury's in free kids' days
Sainsbury's is targeting families with its latest on-pack, token-collector mechanic promotion for Novon - the supermarket chain's own-brand washing powder. The promotional packs are currently on-shelf throughout all of Sainsbury's 400 stores, and feature a "Kids Go Free" offer, enabling a ...
PROFILE: John Robson Sainsbury's
at the Sainsbury s headquarters to talk about the supermarket s latest link up with the charity Comic Relief. He ... at the Sainsbury s headquarters to talk about the supermarket s latest link up with the charity Comic Relief. He seems nervous initially, but his informal nature wins through and he s soon enthusing about Sainsbury s ... . That s not to say that the head of promotional marketing for Sainsbury s has a propensity to gush. Robson has a ...
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