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Sainsbury

By IMELDA MICHALCZYK, 21 October 99, 12:00

Sainsbury s, while struggling to fight off rumours of mergers and boardroom troubles, this week ... Sainsbury s, while struggling to fight off rumours of mergers and boardroom troubles, this week fires its latest shot in the supermarket price wars with a new ad to support its revamped Reward Card. The card enables customers to select particular categories in which they can earn extra points ...

RADIOWATCH: Radio Choice - Pharmacia Regaine

By HANNAH JONES, Brand manager, national advertising, Sainsbury's, 12 September 02, 12:00

I have chosen this ad because I think a hair loss treatment must be a difficult product to advertise well, as it's a sensitive issue and many people would be embarrassed buying it. That makes it hard ...

Sainsbury's launches scratchcards

By MARK KLEINMAN, 28 November 02, 12:00

Sainsbury's has joined forces with Littlewoods Leisure to launch a Sainsbury's branded scratchcard ... for £1 each. One of the scratchcards will be branded Taste the Difference, the name of Sainsbury ... medium to cross-promote Sainsbury's own brands. From every scratchcard sold, 20p will be donated to Comic Relief. Sainsbury's hopes to raise £1m for the charity during a six-month trial in more than 150 ...

New campaign: Sainsbury's

02 February 05, 12:00

Sainsbury's is highlighting its status as the official supermarket of Comic Relief with a campaign ... with Sainsbury's', will be supported by radio, press and online activity and direct mail. The supermarket hopes ... of consumers. Sainsbury's will sell Comic Relief red noses, badges and car air fresheners, with point-of-sale work starting today (Wednesday). Client: Sainsbury's Creative agency: Abbott Mead Vickers BBDO ...

Sainsbury's Bank repositions site

09 August 06, 12:00

Sainsbury's Bank has updated its website to bring it into line with its supermarket parent's 'Try ... the same colour palette and design as the Sainsbury's site. Agency.com won the business following a pitch. Its website generates 40% of Sainsbury's Bank's new business. A new microsite, called 'Money made ... -of-sale advertising from Leith London to Abbott Mead Vickers BBDO. The agency, which works for Sainsbury's, devised ...

Sainsbury's to colour-code wine

By Miranda Fitzgerald, 11 November 08, 08:00

LONDON - Sainsbury's has rolled out a colour-coded system to promote its own-label range of wines. ... -coding is displayed on top of the bottle and the front label of all 163 Sainsbury's own-label and Taste the Difference ... prioritise taste before considering the grape variety or country of origin. Last month, Sainsbury's signed ... the range each month and promote them via radio and TV appearances. Sainsbury's is also launching a ...

Sainsbury's to overhaul range

16 August 06, 12:00

Sainsbury's is to step up the own-label battle with the relaunch of its Taste the Difference ... The initiative will be backed by an ad campaign in September, using the strapline 'Rediscovering taste'. Sainsbury's was unable to comment on the specifics of the work, but it will be based ... will be overhauled and the range expanded. Sainsbury's has already revamped its own-label Be Good to Yourself ...

Sainsbury's axes marketing chief

By Rachel Barnes, 22 September 04, 12:00

Jeremy Schwartz, Sainsbury's brand marketing director, is to leave the retailer in January after ... Weller, but was overlooked by chief executive Justin King. Schwartz joined Sainsbury's as brand ... to pursue career opportunities outside Sainsbury's'. ...

Sainsbury's summer push

By Sarah Shearman, 03 August 10, 08:00

Sainsbury's is launching a month-long campaign targeting young families with ideas for recipes. ... will air every week over four weeks on the Sainsbury s Facebook page, under its Summer Ideas tab. Users ...

New campaign: Sainsbury's

02 September 04, 12:00

Client: Sainsbury's Creative agency: Abbott Mead Vickers BBDO Media agency: PHD ... Jamie Oliver moves on from his investigation into Sainsbury's sausages to enter its bakery in the latest ad in the supermarket's 'Food detective' campaign. Joining a team of bakers working an early shift, he discovers how 330 in-store bakeries produce bread from scratch, a process that is ongoing ...