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Del Monte suffers major sales dip after delisting

By Nicola Clark, 20 December 06, 12:00

by supermarkets including Asda and Sainsbury's.

Yeo Valley eyes lunchbox market

20 December 06, 12:00

Yeo's, which launches next month, will be sold in packs of nine in most of the major multiples, including Tesco, Sainsbury's and Waitrose. Its introduction will be backed by an ad campaign created by Publicis, which will break in the first half of next year and promote Yeo Valley's entire range. Yeo ...

Asda courts Fallon with route to £45m account

By Nicola Clark and James Quilter, 20 December 06, 12:00

of the year it would lose it to Sainsbury's. Asda currently has a 16.6% share, according to TNS. ...

BP signs up advertisers for debut of in-store TV

By James Quilter, 20 December 06, 12:00

The launch of BPTV comes as supermarkets begin to distance themselves from the medium. Tesco recently shelved plans to roll out a TV network to 300 of its biggest stores, while both Asda Live and Fresh TV, operated by Asda and Sainsbury's respectively, have been axed after lengthy trials. The BPTV ...

Adwatch: The weekly analysis of advertisement recall

20 December 06, 12:00

Vickers BBDO/MindShare 41 15 (3) Sainsbury's Abbott Mead Vickers BBDO/PHD 40 ...

Agency of the Year: Field Marketing Agency of the Year - Cosine

20 December 06, 12:00

of 2006 - a three-year deal to run all in-store sampling for manufacturers' brands in Sainsbury's stores ... of the Year. In 2006 it picked up clients including Sainsbury's, Weetabix, Pernod Ricard and Britvic ... approach that helped it win the esteemed Sainsbury's account. Cosine worked with customer publishing house ...