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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

By Susan Billinge, 23 December 09, 08:00

, enjoys Sainsbury's festive offering. He said: "The one where he's going out there with the van... I don ...

Tim Elkington to head research at the IAB

By Sara Kimberley, 16 December 09, 04:05

projects for clients including E.ON, Diageo and Sainsbury's. Prior to Enhance Media, Elkington ...

Boots tops Christmas TV ad poll

By Tristan O'Carroll, 15 December 09, 10:40

second and third best-performing ads respectively. Sainsbury's "Jamie's Christmas Tour" ad and Marks ...

Boots' festive ad rated most motivational

By Alex Brownsell, 15 December 09, 10:00

, with Morrisons' Fresh Christmas Food' spot starring Richard Hammond in third place. The Sainsbury's seasonal ...

Top 10 marketing moments 2009

By Nicola Clark, 15 December 09, 10:25

become ubiquitous, Diageo's legal action against Sainsbury's over its Pimm's-a-like alcoholic punch brand ... in August. They eventually reached a settlement out of court, with Sainsbury's agreeing to change ...

'Get a new agency Asda' advises Sainsbury's marketing chief

By James Quilter, 15 December 09, 09:10

LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency ... . The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ... is a new ad agency." Asda has not always been as enamoured of Sainsbury's marketing. Shortly after he joined the supermarket in 2007, Asda chief marketing officer Rick Bendel ridiculed Sainsbury's 'Try ...

AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

for Sainsbury's was largely responsible for its results. Marketing's Adwatch of the Year 2009 Top 10 ads ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

supermarket sweep of the top five are Sainsbury's and Aldi, in fourth and fifth places respectively ... 504 39.14 114.62 4 6 Sainsbury's Abbott Mead Vickers BBDO/PHD 33 395 34.54 64 ...

Government food-labelling guidelines draw anger from Israel

By Gemma Charles, 11 December 09, 11:45

food from the area has been labelled Produce of the West Bank'. Sainsbury's and Waitrose are among ...

Campaign Annual 2009 - Top 10 regional press ads

By Staff, 10 December 09, 03:55

1. Sainsbury s Abbott Mead Vickers BBDO 2. Fife Fire Service Different Ltd 3. Defra MuckIn4Life M C Saatchi 4. Tennent s Newhaven 5. The Lowry Theatre BJL 6. Sustrans Bray Leino Bristol 7. Emirates Leagas Delaney 8. Yellow Pages Rapier 9. Tesco The Red Brick Road 10 ...